DON'T Hire An SDR, Hire A Videographer

In today's Silicon Valley startup world, the first thing Founders are pressed to do after raising a Series A, is to hire an SDR team immediately. Build lists, send emails, cold call, terminate, hire, and repeat.

As a startup, every decision you make has the potential to make or break your company. That's why it's so important to carefully consider your hiring choices, and to choose the right people for the right roles.

One question that many startups face is whether to hire a videographer or a sales development representative (SDR). While both roles can be valuable to a startup, there are several reasons why a videographer may be a better choice in the long run.

First and foremost, a videographer can help you create high-quality visual content that tells your company's story in an engaging and compelling way. Whether it's a video tour of your office, a product demo, or a promotional video, a videographer can help you craft a professional and visually appealing message that will attract customers and investors.

In contrast, an SDR's primary role is to generate leads and set up sales appointments. While this is certainly important, it's just one piece of the puzzle when it comes to building a successful business. By investing in a videographer, you can create content that will not only attract leads, but also help you establish your brand and build relationships with customers and investors.

Another advantage of hiring a videographer is that visual content tends to be more effective at driving engagement and conversions. Studies have shown that videos are more likely to be shared on social media, and that they can increase website traffic and conversion rates. This means that investing in a videographer could pay off in the form of increased sales and customer loyalty.

Finally, a videographer can bring a unique perspective and creativity to your marketing efforts. With the right vision and skills, a videographer can help you stand out in a crowded market and differentiate your brand from the competition.

In short, while an SDR can be a valuable asset to your startup, hiring a videographer can offer a range of benefits that go beyond simply generating leads. By investing in high-quality visual content, you can establish your brand, build relationships, and drive engagement and conversions. So the next time you're deciding between an SDR and a videographer, consider the long-term value that a videographer can bring to your startup.